Every professional who works in the seo firm knows that keywords are keys to brilliant web content. However, it doesn’t mean that SEO copywriting is just about keywords. In fact, using too much keywords can lead to a penalty for spamming.
Google cares a lot about high-quality useful content and superb user experience. To accomplish these, bloggers need to incorporate keywords in their posts wisely.
It’s actually very easy to do SEO writing the natural way. Here are 9 helpful tips!
- Write for your readers, not for your SEO strategy.
Sometimes, it’s advisable to avoid the keywords at first. Doing so would help the writer focus on the audience, not on the SEO strategy goal. Why not try this at times? See if it will be easier for you to incorporate your keywords in a natural way.
- Focus on Your Headline
Include the most important keywords in your headlines. Why? Simple. It tells search engines and readers what your blog post is all about. Try writing a catchy headline, while incorporating the necessary keywords. Quite a challenge, right? It can take many revisions, but it’s definitely worth your time.
- Research your keywords first before starting to write.
Do keyword research first before writing. This way, you can focus on your website article or blog post, and eventually incorporate all the important keywords.
- Don’t start writing with the keywords.
Start your writing your drafts without the keywords. Trust me, you will be able to write SEO content with a natural flow. Just write the ideas you want to point out, then add the specific keywords afterwards. You can utilize these keywords as “guides” at first, but don’t consider them as your focus. Once you’re done writing, check if you can find specific places for them within the text.
- Mix everything up when using keyword phrases.
Keep your readers in mind when using your keywords. What other variations do you want to use? If you utilize your keyword in a number of ways, your blog post would sound even more natural.
- Go for lengthy SEO writings.
It is a fact that longer articles that rank better in Google. Do you know that blog posts with the most social media shares contain around 2,000 words? Go ahead and write longer website posts. This also gives you the opportunity to produce the type of content Google wants to see, while still incorporating the right keywords in a naturally.
- Always track keyword density.
What is keyword density? It is the ratio between the number of keywords and words in your content. You should always check your keyword density, so you won’t look like a keyword stuffer or spammer. Measure your keyword density through specific reliable tools and platforms.
- Always go easy on your anchor text.
An “anchor text” is the text that is hyperlinked to other websites, either on your own blog or on other web pages. You are welcome to use keywords in your anchor text sometimes, but don’t overdo it.
- Continuously improve your SEO copywriting skills.
SEO copywriting is a crucial part of your online marketing strategy. It can help you improve your search results not just in Google, but also in other search engines. To make everything work, it is also your job to include keywords in your writings, the natural way.